Context
Groupe Euroloc transports construction machinery across France: conventional and exceptional convoys, crane lifting, urgent haulage available 24/7, with locations in the Paris region and Bordeaux. A genuine logistics machine with €6.2 million in revenue, but an online presence that reflected neither the fleet, nor the responsiveness, nor the national coverage.
The starting point:
- A solid company, invisible on the web
- Clients who vet a transporter online before calling
- Emergency services nobody could find at the critical moment
Challenge
Build the website that bridges the company's reality and its perception: establish credibility with contracting clients, expose each service clearly, and turn visits into quote requests. In exceptional transport, a searching client is a client with a dated need: the site has to convert fast.
Approach
1. One entry point per service
Each business line gets its own page: conventional transport, category 1 and 2 exceptional convoys, crane lifting, tree work, urgent haulage, events. A contracting client lands directly on the page that speaks their language.
2. A fast, clean Next.js site
React and Next.js for a site that loads fast and ages well, structured around conversion: quote form, direct phone numbers for both locations, address and coverage area visible. No gimmicks, just clarity.
3. Foundations for digital strategy
The site as bedrock: information architecture designed for trade-query rankings, per-service content, a healthy base for the digital investments that followed.
Results: +€620K in additional revenue
| Indicator | Result |
|---|---|
| Additional revenue | +€620K |
| Annual growth | +10% |
| Scope | €6.2M revenue group |
After launch, digital went from a dead end to a measurable contributor to the group's revenue.
"Thank you for the website, it was exactly what I wanted.", Vivien Benomara, Associate Managing Director
Lessons
- The most solid companies are often the most invisible. The gap between operational reality and online presence is a quantifiable opportunity.
- One page per service, not a general brochure. A client in a hurry must find their answer in one click.
- The website is not the finish line, it is the foundation. Growth comes from what you build on top of it.
Your company is worth more than its current online presence? Let's talk.