Chargement
Your Meta tracking has been broken since iOS 14.5. We fix it, then scale.
Freelance Meta Ads (Facebook + Instagram). Clean Conversions API setup, Advantage+ Shopping configured, retargeting that doesn't leak. No more Meta dashboards showing 400 conversions while your Shopify sees 120.
Liedel LAM is a Paris-based freelance Meta Ads specialist, focused on demand generation and retargeting on Facebook and Instagram. Clean Conversions API (CAPI) setup, Advantage+ Shopping configured, Meta Pixel + server-side Events Manager. A freelance alternative to agencies for D2C e-commerce, B2C SaaS and startups who want to scale their paid Meta with real attribution.
Since iOS 14.5, 60% of Meta accounts have a degraded pixel and no Conversions API. Meta shows 8× ROAS, your bank shows flat. You need honest server-side tracking — and Advantage+ Shopping properly configured to recover lost performance.
Polished ads don't cut it anymore. Meta/Instagram feed demands UGC, native, raw content. You need a modern creative strategy — concept, tested hooks, orchestrated production.
Your retargeting overspends on people who were already going to buy. iOS abandoned carts aren't reached, Lookalikes fall flat. Funnel rebuild required: top/middle/bottom, sequenced, smart exclusions.
iOS 14.5 broke the Meta pixel on 60% of accounts. Meta CPM doubled since 2022. Third-party cookies are dying. Yet many accounts still run on pixel alone — no Conversions API, no Advantage+ Shopping, no offline import. Result: you spend more for less measurable outcomes and optimize blind on dressed-up Meta dashboards.
iOS 14.5, Safari ITP, ad-blockers: Pixel alone loses 40-50% of events. Conversions API (server) + Advantage+ = full signal.
Full audit: Meta Pixel, Events Manager, Conversions API, events measured, Event Match Quality. Identify missing, degraded or duplicated events.
Conversions API installation via server-side GTM or direct integration (Shopify, WooCommerce, custom). Event Match Quality ≥ 8/10. Offline import for conversions that close offline.
Advantage+ Shopping setup with category-segmented asset groups. Sequenced retargeting (top → middle → bottom funnel). Lookalikes based on high-value events. UGC video creatives for retargeting.
Creative strategy: UGC briefs, multi-hook testing, Reels Ads, Stories placement. Weekly iteration on what performs. Budget shift toward winning angles. Revenue-focused reporting.
“I've been working with Liedel for 3 years. He grew our client base from 0 to over a hundred clients. A concrete, measurable result.”
“Thank you for the website, it was exactly what I wanted.”
Systematic Conversions API setup on every client account. Server-side GTM or native integration (Shopify, WooCommerce) based on stack. Target Event Match Quality ≥ 8/10.
Category-segmented asset groups, existing-customers exclusions, first-party signals. Not a catch-all Advantage+ — a performing Advantage+.
Structured UGC briefs, orchestrated production with creator network. Weekly multi-hook testing. Creative iteration > audience optimization in the hierarchy of levers.
Yes. Between 30 and 60% of conversions no longer make it back to pixel-only tracking. Without Conversions API, your Meta account flies blind: bad retargeting, bad Lookalikes, misallocated budget. CAPI setup is a 2026 mandatory step. Without it, everything else is built on sand.
For e-commerce, it's now the standard: −32% CPA on average vs manual, 4.52× ROAS vs 3.70×, Advantage+ usage grew +70% YoY. One condition: clean setup with segmented asset groups (no catch-all PMax), first-party audience signals, existing-customers exclusions. Misconfigured = burned budget. Well configured = the best Meta scale source in 2026.
Pixel tracks browser-side — degraded by iOS 14.5, ad blockers, incognito. Conversions API sends events server-side, directly from your site/CRM to Meta. Event Match Quality stays at 8-10/10 instead of 3-5/10 with pixel alone. Result: honest attribution, better Lookalikes, retargeting that actually reaches the right profiles.
I structure briefs (angle, hook, CTA), write ad copy, run A/B tests. For UGC video production: I work with a trusted creator network or train your internal team. A modern campaign lives on its creatives — not its targeting. I dedicate 30% of engagement time to creative iteration.
Starting at €2,000/month in media for an e-commerce test, €5,000/month for real scale. Below that, not enough data to optimize audiences (pixel + CAPI need volume). Minimum budget + freelance fees: plan for €3,000-4,000/month total for a complete setup that pays.
Yes — Instagram is in Meta Ads Manager, same account. I prioritize Reels Ads and Stories for penetration, Feed for retargeting. Creative strategy differs: vertical 9:16, hook in first 2 seconds, short captions. Auto placement disabled and placements chosen manually to avoid dilution on Audience Network.
Data-driven GA4 attribution or custom model (light MMM) cross-referenced with your back-office. Meta ROAS is inflated by 7-day click + 1-day view-through attribution. I recompose real ROAS from your CRM/Shopify/Stripe, with actually-delivered orders (minus refunds). Your numbers match your bank.
Quick wins in 2-4 weeks: CAPI fix, clean exclusions, corrected ABO/CBO structure. True scale over 60-90 days once pixel + CAPI have learned. Give 3 months to show measurable impact on real revenue — not dashboard vanity numbers.
Read access to your Business Manager, numerical report within 48h: CAPI status, Event Match Quality, retargeting quality, 3 priority levers. No strings attached.
OR FILL THE DETAILED FORM →Satisfied or refunded — first 30 days, no questions asked.