Chargement
Capture intent, not noise. Every paid query converts — or it gets cut.
Google Ads certified freelancer (Search Network, Display & Video 360, Measurement). Clean Performance Max setup, Search structure that doesn't cannibalize, server-side tracking that matches your back-office. No more budget diluted on junk traffic.
Liedel LAM is a Paris-based freelance Google Ads expert, Google-certified (Search Network, Display & Video 360, Google Ads Measurement). Runs Search, Performance Max, Shopping, Display and Demand Gen — with server-side Google Tag Manager, clean attribution and continuous Quality Score optimization. A freelance alternative to paid search agencies for startups, SMBs, e-commerce and SaaS.
Budget diluted on Performance Max, junk queries burning spend, low Quality Score tripling your CPC. You want a structure that concentrates budget where it actually converts — not a black box piloted by Google's auto-suggestions.
Google Ads shows 400 conversions, your CRM sees 120. Google attribution inflates numbers, Enhanced Conversions isn't set up, server-side is missing. You need numbers that match your real revenue.
No agency with juniors copying campaign templates. A certified freelancer who makes decisions, tests, pivots — and explains every euro spent.
Average Google Ads CPC jumped +35% in 2 years. CPC is up in 87% of industries. Performance Max became dominant, but 60% of accounts are misconfigured — missing audience signals, first-party data not fed in, exclusions placed randomly. Result: budget diluted on low-intent traffic while competitors capture your high-intent conversions.
Google rewards relevance with CPCs up to 50% lower. Each QS component is isolated, tested, optimized before scale.
Full account audit: campaign structure, Quality Score per keyword, exclusions, landing pages, bidding. Identify immediate leaks and CPC reduction potential via QS improvements.
Google Tag Manager server-side setup, Enhanced Conversions, offline conversion import (leads that became customers). Data-driven GA4 attribution or custom model based on your sales cycle.
Clean architecture: Search brand / non-brand / competitors split, Performance Max with separate asset groups, Shopping segmented by margin. Structured A/B tests on bidding, landing pages, signal audiences.
Weekly budget shift to winning campaigns. Continuous junk traffic exclusions. Performance Max asset optimization. Monthly revenue-focused reporting, not vanity metrics.
“I've been working with Liedel for 3 years. He grew our client base from 0 to over a hundred clients. A concrete, measurable result.”
“Thank you for the website, it was exactly what I wanted.”
LB-bennes (2022-2025) — Google Ads account taken over from agency. Restructuring, tracking rebuilt, Quality Score worked on main keywords, quarterly competitive audit.
Systematic method: Performance Max segmented by product/service line, brand exclusions to avoid cannibalization, optimized feeds, first-party audience signals.
Server-side GTM + Enhanced Conversions + offline import. Attribution that matches CRM, decisions on real data — not Google's inflated numbers.
Both — but not in the same campaign. Performance Max will naturally grab the easy conversions if allowed to surf your brand queries. I always structure: isolated brand Search, segmented non-brand Search, Performance Max on products/services with brand exclusions. Result: +12% PMax CVR without Search cannibalization.
Three levers: ad-to-keyword relevance (copy that mirrors the query), expected CTR (multi-hook testing), landing page quality (speed, relevance, navigation). A Quality Score moving from 5 to 8 can cut your CPC in half for the same position. The most underused lever in the accounts I audit.
Yes. Since iOS 14.5 and cookie restrictions, 30-50% of conversions no longer make it back to Google. Enhanced Conversions sends a SHA256 hash of email/phone server-side, letting Google match conversions even without cookies. Free, 1h to set up, recovers 20-30% of lost attribution on average.
Starting at €1,500/month in media for B2C or local Search. €3,000-5,000/month for competitive B2B (SaaS, services). Below that, not enough data to optimize. Media budget + freelance fees: plan for 50% media + 50% fees minimum to make it profitable.
Yes. Merchant Center setup, optimized product feed, segmentation by margin and seasonality, Performance Max Shopping with distinct asset groups per category. I also work on product imagery (hero shot, lifestyle) which directly impacts Shopping CTR.
Quick wins in 2-4 weeks (exclusion cleanup, restructuring, Enhanced Conversions). Structural results (QS optimization, PMax finding its groove, Shopping scaling) take 60-90 days. Give me 3 months to show measurable revenue impact.
Active Google certifications: Search Network, Google Marketing Platform — Display & Video 360, Google Ads Measurement, Digital Marketing Fundamentals. OREEGAMI Digital Marketing Bachelor's (SEO + paid search expert track). Continuous client-account practice since 2019.
Both — but in sequence. Google Ads buys conversions immediately while SEO builds authority (6-12 months). As SEO climbs on commercial queries, we reduce Search budget to reallocate to harder queries. I handle both, so we can orchestrate the mix cleanly.
Read access to your account, numerical report within 48h: Quality Score, tracking, structure, 3 priority levers. You keep the report, no strings attached.
OR FILL THE DETAILED FORM →Satisfied or refunded — first 30 days, no questions asked.