Chargement
Every euro tracked. Every channel optimized. No agency, no middlemen.
One senior Google Ads certified freelancer for Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads. No agency deck, no junior managing your account. Server-side tracking setup, clean attribution, weekly iteration based on data — not dressed-up dashboards.
What is a freelance paid ads specialist? A Google Ads certified expert who runs your paid campaigns directly, without agency middlemen. Liedel LAM — based in Paris — manages Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads with server-side tracking, multi-touch attribution and weekly numerical reporting. A freelance alternative to agencies for startups, SMBs and SaaS.
You see an 8× ROAS in Google Ads but revenue doesn't move in your bank account. Tracking leaks, attribution is biased, channels steal conversions from each other. You need: a clean server-side setup and honest attribution.
You don't want to juggle 4 agencies blaming each other. You want a senior profile running Google, Meta, TikTok and LinkedIn coherently — with full view of budget and cross-channel performance.
No 40-slide monthly report. No 90-minute weekly meeting eating your time. A clear dashboard, a Slack ping when things move, weekly iteration on what performs — or not.
Average Google Ads CPC jumped +35% in 2 years. Meta CPM doubled since 2022. iOS 14.5 and the death of third-party cookies broke tracking on 60% of campaigns. Result: many companies spend more for less measurable outcomes. The real problem isn't budget — it's the absence of a rigorous tracking and optimization system.
No favorite channel. The right one depends on prospect, cycle, creative format. Here is how we arbitrate — with 4 dedicated sub-pages and 2026 benchmarks.
Full audit of existing accounts (Google, Meta, TikTok, LinkedIn). Tracking check, attribution review, conversion events analysis. Identification of leaks and immediate opportunities.
Server-side tracking (GTM SS, Meta Conversions API, TikTok Events API, LinkedIn Conversions API). Clean multi-touch attribution, events measurable down to revenue — no more misleading numbers.
Campaign architecture (Performance Max, Meta ABO/CBO, TikTok Spark Ads, LinkedIn Sponsored Content). Structured A/B tests — creatives, audiences, bids, landing pages.
Weekly iteration on what performs. Budget shifts toward winning channels and creatives. Report automation via n8n. Monthly numerical reporting focused on revenue — not vanity metrics.
No channel is better in absolute. Each row is a decision dimension: intent, CPC, cycle, budget. Cross your ICP with the matrix — or request a personalized arbitration.
| CRITERION | Google Ads | Meta Ads | TikTok Ads | LinkedIn Ads |
|---|---|---|---|---|
INTENT | High — active search | Medium — social interrupt | Low — discovery | High — B2B professional |
MEDIAN CPC Sources: WordStream, LOCALiQ, Emplifi 2026 | 2,69 $ | 0,83 $ | 1,02 $ | 5,58 $ |
AVG CVR | 3,75 % | 1,5–2,5 % | 1–2,4 % | 6,1 % |
DOMINANT FORMAT | Text + PMax + Shopping | Image / Reels / Stories | Vertical video / UGC | Sponsored + Lead Gen Form |
PURCHASE CYCLE | J+1 → J+30 | J+1 → J+14 | J+3 → J+30 | 3–12 mois |
MIN BUDGET / MO Below that, not enough signal to optimize cleanly | 1 500 € | 1 000 € | 2 000 € | 3 000 € |
WHEN TO USE | Existing demand, qualified lead | Volume, retargeting, D2C | Young audiences, UGC available | B2B SaaS, ABM, ticket 10k+ |
No agency package, no opaque success fee. 3 clear formulas, chosen based on your acquisition maturity.
Prices excl. VAT · 3-month min. commitment · Server-side tracking included · No hidden setup fees
“I've been working with Liedel for 3 years. He grew our client base from 0 to over a hundred clients. A concrete, measurable result.”
“Thank you for the website, it was exactly what I wanted.”
LB-bennes (2022-2025) — Next.js rebuild, Google Ads and competitive audit. SEA account taken over from agency, tracking redone, account structure overhauled.
Agence Gust — paid integration in the global growth strategy. Multi-channel tracking, data-driven reporting, weekly iteration.
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads. One point of contact, same method (audit → tracking → tests → scale), full view of budget.
With a senior freelancer you work directly with the expert executing the work. No junior managing your account while a project manager reassures you in meetings. I intervene directly, make decisions fast, and you pay for expertise — not agency overhead (sales, offices, middle management).
Each platform has its own logic, bidding mechanics, formats and audience. Google captures intent (active search), Meta generates demand (persona-based), TikTok drives virality (creative hook), LinkedIn targets B2B decision-makers. I help you pick 1 to 3 priority channels based on your model — not all at once.
I ask for read access to your ad accounts. Within 48h I deliver a data-driven report: tracking status, attribution quality, top frictions, 3 immediate quick wins and estimated impact. No strings attached — you keep the report even if we don't work together.
Starting at €2,000/month in media spend, paid coaching becomes profitable. Below that, absolute gains remain limited and a senior freelancer would cost more than it brings. Above €10K/month, the impact of clean structure and proper tracking is worth tens of thousands of euros annually.
Server-side Google Tag Manager setup to send conversions server-side (not browser-side). Meta CAPI, TikTok Events API and LinkedIn Conversions API for each platform. GA4 data-driven attribution or custom model based on your sales cycle. Result: numbers that match your back-office, not the platforms' misleading dashboards.
I structure creative briefs (concept, angle, hook) and deliver ad copy myself. For TikTok UGC video production or complex visuals, I work with a trusted network of creators and motion designers — or I train your internal team to produce efficiently.
Google certifications: Search Network, Display & Video 360, Google Ads Measurement, Digital Marketing Fundamentals. Digital Marketing Bachelor's at OREEGAMI (SEO expert). Active practice on Meta, TikTok and LinkedIn Ads since 2019. Certifications validate knowledge; client experience validates execution.
It's actually recommended. Paid buys traffic while SEO builds it. Growth marketing connects both to the funnel and retention. I can work across all 3 — each feeds the others: paid queries reveal intents to optimize in SEO, organic visitors fuel paid retargeting.
Free audit of your accounts — tracking, attribution, top frictions, 3 quick wins. Delivered within 48h, no strings attached.
OR FILL THE DETAILED FORM →Satisfied or refunded — first 30 days, no questions asked.