Chargement
You pay €120 per LinkedIn lead that never closes. We fix the root cause.
Freelance B2B LinkedIn Ads. Built Matched Audiences, ABM on target accounts, scored Lead Gen Forms, orchestrated multi-touch (Sponsored Content + Message Ads + Conversation Ads). Qualified CPL, not just volume CPL.
Liedel LAM is a Paris-based freelance LinkedIn Ads specialist, B2B and ABM (Account-Based Marketing) focused. Structures Matched Audiences, builds targeted ABM lists, sets up high-quality Lead Gen Forms, and orchestrates multi-touch (Sponsored Content + retargeting + Message Ads). For B2B SaaS, B2B services, consulting and startups targeting decision-makers on long sales cycles.
Lead Gen Forms converts at 13% — great on paper. Except 80% of leads are forms filled without real intent. You need rigorous upstream scoring (ICP, function, company size, industry) for volume to translate into pipeline.
Targeting 'CMO' + 'B2B SaaS' = 2 million profiles. Targeting your 200 ABM accounts = precise approach, higher CPM but qualified pipeline. You want precision on accounts that can actually close — not spray & pray.
A B2B lead rarely closes on first ad. You need to build a sequence: Sponsored Content → retargeting → Message Ad → Conversation Ad → nurturing. Google Ads can't do this. It's LinkedIn's strength.
LinkedIn Ads shows an average CVR of 6.1% — higher than Google Search (3.75%) and massively higher than Google Display (0.77%). Lead Gen Forms reaches 13% conversion. Yet CPLs are high ($75-150) and many B2B accounts burn budget without pipeline behind: too broad targeting, missing Matched Audiences, no ABM strategy, random-filled Lead Gen Forms. The real problem isn't click price — it's the quality of the lead output.
30 to 200 accounts identified with sales. Matched Audience + Company targeting + native Lead Gen Form. B2B cycle 6-12 months, multi-touch.
Rigorous ICP definition (function, seniority, size, industry, tech stack). Matched Audiences setup from your CRM and LinkedIn Insight Tag. ABM list construction (200-2,000 accounts based on TAM).
Campaign architecture: Sponsored Content for penetration, high-quality Lead Gen Forms (not 12 fields — 3-4 max with scoring), Message Ads for direct, Conversation Ads for multi-step.
Multi-touch sequences: Sponsored Content → engaged retargeting → Message/Conversation Ad for qualified. CRM sync (HubSpot, Salesforce) for post-click scoring and nurturing.
Output lead scoring (lead → MQL → SQL → deal). Targeting adjustment to lift quality. Pipeline-focused numerical reporting — not lead volume. Meetings booked > Forms filled.
“I've been working with Liedel for 3 years. He grew our client base from 0 to over a hundred clients. A concrete, measurable result.”
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Growth marketing & AI automation. LinkedIn paid component in global B2B strategy. Multi-channel, CRM tracking, pipeline reporting.
Matched Audiences + targeted account lists. No generic 'CMO SaaS' targeting — precise ICP + seniority + industry + size segmentation.
HubSpot / Salesforce / Pipedrive synced with LinkedIn Insight Tag. Automatic lead → MQL → SQL scoring. Pipeline reporting, not just leads.
Both — but at different funnel stages. Google Ads captures leads actively searching for a solution (high intent but limited volume in niche B2B). LinkedIn Ads generates demand among those not yet searching (broad penetration + multi-touch). Typical strategy: Google Ads on commercial queries + LinkedIn Ads on ICP + cross-channel retargeting.
Lead Gen Forms: 13% completion vs 4% average landing page — so higher volumes. BUT leads often less qualified (LinkedIn auto-fill rapid submit). For qualified pipeline: prioritize landing page with 1-2 required fields + scoring. For top-funnel lead volume: Lead Gen Forms with strict upstream ICP filters.
Account-Based Marketing — targeting a precise list of accounts (200-2,000 companies) rather than generic profiles. Example: instead of targeting 'CMO + B2B SaaS' (2M profiles), target 'CMO' only within your 500 strategic accounts. Higher CPM (up to $78), but ultra-qualified leads that can actually close. Ideal for tickets ≥ €10K.
Starting at €3,000/month in media — below that, not enough data to optimize. For serious ABM: €5,000-10,000/month. Qualified B2B CPL: $75-150. If your annual ticket < €5K, LinkedIn Ads is often not profitable — Google Ads or SEO will be better.
Message Ads = single message, no interaction. Conversation Ads = message with reply buttons creating a tree ('What are you looking for? → Demo / Resource / Talk to a human'). Conversation Ads outperform for complex products or when pre-qualifying before booking a meeting. Higher cost per send but better downstream conversion.
CRM sync (HubSpot / Salesforce / Pipedrive) from day 1. Full funnel tracking: Click → Lead → MQL → SQL → Deal → Closed Won. Monthly pipeline reporting, not just lead count. If CPL is good but deal rate is bad, we tighten ICP on LinkedIn — not just form count.
Agence Gust (2026) — growth marketing & AI automation, paid component integrated into the B2B strategy. Cross-sector experience on LB-bennes (industrial B2B) with competitive audit, decision-maker targeting, CRM integration. Data-driven approach from OREEGAMI Bachelor's + continuous practice since 2019.
First leads in 7-14 days with Lead Gen Forms. Qualified leads (MQL) in 30-45 days. Real pipeline (SQL) in 60-90 days — because LinkedIn often addresses a long sales cycle. Give 3 months for measurable pipeline impact, and plan with the sales team for handoff.
Campaign Manager audit within 48h: ICP status, Lead Gen Forms quality, ABM opportunities, 3 levers to lift lead quality.
OR FILL THE DETAILED FORM →Satisfied or refunded — first 30 days, no questions asked.